Workshops and Roundtables


Anthony Buckley,
Assistant Head School of Marketing in the College of Business at the Dublin Institute of Technology

Description - Benefits for participants - Target audience

Aim & objectives
The aim of this workshop is to introduce the HEInnovate framework as a tool for assessing how entrepreneurial your University is. HEInnovate covers seven areas for self-assessment: Leadership and Governance; Organisational: Funding, People and Incentives; Entrepreneurial Teaching and Learning; Preparing and Supporting Entrepreneurs; Knowledge Exchange and Collaboration; The Internationalised Institution and finally measuring the Impact. It guides a HEI through ‘a process of identification, prioritisation and action planning’ in the seven key areas. HEInnovate also helps diagnose areas of strengths and weaknesses, opens up discussion and debate on the entrepreneurial / innovative nature of an institution and it allows a HEI to compare and contrast evolution over time. The institution can have instant access to its results, learning materials and a pool of experts. The framework was introduced in 2013 to European institutions but is now provided free to interested institutions worldwide.
• Expected outcomes (150-200 words)
The expected outcome of the workshop is that the workshop participants will be confident that they can bring the framework back to their institution for implementation. It is expected that they will also be satisfied with the philosophy and heritage underpinning the framework after this introductory session. Expert advice (based on experience with the framework) will also be given in dealing with implementation issues such as getting buy-in, building support and data security. Training materials on the framework such as PowerPoint presentations, manuals, workshop guides and evaluation sheets will be discussed and provided at the workshop.
Duration: 1.5 hours

Please state to whom this workshop is addressed (i.e. academics, industry, entrepreneurs, students, etc) and how many participants you envision for this workshop.
This workshop is addressed to those individuals attending the conference who work in 3rd level institutions or divisions thereof. The framework can be applied to a specific unit (and we recommend this for the pilot project), at School, College, Faculty, Central services or the entire institution. There is no real limit on numbers however for an interactive workshop a limit of 30 could be applied. Deans, Academics or executives from Universities/HEIs from outside Europe are particularly welcome as the framework is gaining traction in regions outside Europe. The facilitator will bring examples (from his experience) in South East Asia.


Paul Coyle,
Founder and Director, Entrepreneurial Mindset Network

Description - Benefits for participants - Target audience

Proposed duration 1.5 hours

Aim & objectives
The topic of this workshop is ‘The benefits and challenges of the entrepreneurial
mindset for universities, industry and government’
The aims of the workshop are:
• To facilitate a productive interaction between all workshop participants
• To deliver a sequence of stimulating and interactive workshop exercises which enable
participants to share their views and to identify key issues relevant to the main topics
of the conference and the workshop
• To ensure each participant is enabled to make their contribution to the discussions
• To create and share a summary of the workshop discussions, including the takeaway
lessons and key questions for further investigation
The objectives of the workshop are:
• To introduce the concept of the entrepreneurial mindset
• To explore the benefits and challenges of the entrepreneurial mindset
• To provide a definition of the entrepreneurial mindset which can be applied in
practice within the contexts of universities, industry and government
• To consider the application of the entrepreneurial mindset in Pedagogy for
Innovation and Entrepreneurship
• To consider the implications of the entrepreneurial mindset for Industry-University
• To consider the relevance of the entrepreneurial mindset in Developing Innovation
and Entrepreneurship Ecosystems


Petar Vrgovic, Associate Professor, Faculty of Technical Sciences, University of Novi Sad

Description - Benefits for participants - Target audience

This workshop aims to inform participants about the complex and continuing process of managing creativity inside companies, by depicting common steps that are to be taken by different parts of an organization. It is intended to describe two groups of activities that are part of any creativity management initiative, and their co‐dependence: divergent activities and convergent activities. Divergent activities are
usually in focus of many creative challenges, but on their own they have limited influence on the
innovative performance of a company. That is why various idea labs and creative campaigns often lead to long‐term disappointment of the high‐level management. Complementary convergent activities need to be realized if a company aims to have sustainable innovative processes and creative climate. Since companies often state that they are interested in enhancing their employees’ creative thinking, but they
frequently fail to incorporate this in other processes, this workshop will help the participants to understand the connection that should be made between employees’ creative efforts and company’s usage of those efforts in their innovative processes.  The participants are expected to obtain specific knowledge about the nature of the relationship between
creative processes and innovation activities inside companies. After this workshop, the participants should be able to devise, design and realize creative campaigns that are not in a vacuum, but are connected to other relevant activities in a company and therefore have long‐term effect for the company. The workshop
will empower participants to autonomously manage creative processes in an organization, while being aware of the general innovation strategy of the company and creative processes’ part in that strategy. Since the workshop will go through specific steps in the form between case study and action research, the participants will obtain practical knowledge that could be directly used in their future work. They will
understand the nature of creative thinking and acting, and will be thoroughly informed about how to implement this into business perspective in a concrete context.  

Duration: 2 hours

Target Group
This workshop is primarily aimed at practitioners that could use this knowledge in their business, either in a corporate context within established industry or in a new business endeavor where entrepreneurial context asks for creative thinking on every step of the way. This workshop should be planned for max. 16


Mohammadkazemi Reza,
Associated Professor in Faculty of Entrepreneurship, University of Tehran

Description - Benefits for participants - Target audience

• The main objective of this workshop would be reviewing the important concepts and approaches of marketing plan designing for sport clubs according to the latest methods and technologies in this field. Information technology has a great effect on the market expansion and business development in all business areas. Sport clubs especially professional football clubs should pay attention to these new and emergent trends in the business development. This workshop would cover the important topics related to the designing the entrepreneurial marketing plan for football clubs with information technology based this workshop the marketing related topics and methods with new tools and trends would be discussed. The design of the workshop is motivating and of the important topic in the business development especially for the small and medium enterprises is entrepreneurial marketing. The sport clubs should use this type of marketing and try new tools with innovative solutions like social networks to promote their business. The entrepreneurial marketing and related innovative tools and approaches are going to be discussed in this workshop.
• Being familiar with new trends and concepts in the marketing and business development is the prerequisite for each enterprise manager especially football club important outcome of this workshop should be this one. Entrepreneurial marketing and other innovative approaches and tools would be explained and an informative presentation is going to be provided. Managers and other practitioners of the SMEs in the sport field especially football clubs’ officials would get enough information about these topics and could be able to design their marketing plan with entrepreneurial approach. Social networks are the important tools that can be used to expand the sport clubs. How and why these tools effect on the business development of the football clubs are the other topics that audiences are going to be informed. The 2022 World Cup in Qatar is exactly the great moment for all Middle Eastern football clubs. By using the special opportunity provided for the Middle Eastern football clubs, they could standardize themselves and step up into the professionalization more faster from the past. They can also carry out activities to develop their brand in the Middle East and beyond it, catch foreign fans base and reputation beyond national boundaries. But all of these goals are achieved if clubs are aware of the nature, role, manner and right of using the marketing plan.

Duration: 1.5 to 2 hours.

This workshop could be interesting for sport managers, club owners, academics, practitioners and entrepreneurs who are interested in sport entrepreneurship and business development for sport clubs especially in professional football clubs.


Adnan Rawwash,
Business Development Officer for Middle East & North Africa, UK NARIC, The National Recognition Information Centre for the United Kingdom

Description - Benefits for participants - Target audience

As credential fraud is becoming harder to detect, it is imperative that we stay ahead of the game.
The 21st century provides opportunities for digitalisation of credentials, but this also poses the threat of fraud manifesting itself in other ways than we would traditionally see. This workshop aims to discuss the innovative ways used to prevent fraud and successfully verify individuals’ credentials.
In a fast-paced working environment we often need verification of credentials in a timely manner. Therefore, verification channels need to adapt to the sector’s needs and provide solutions that meet these.
With technological advancements come many positive aspects, but it is important to be aware of the possible challenges and barriers and how we overcome these. Using UK NARIC as a case study when discussing this topic, this workshop aims to highlight the processes we have tailored and the resources we have employed.
We will raise awareness of digitalisation of documents, including their key features, official standing and the differences between official and non-official digitalised documents.
Following the workshop, attendees should feel more confident in their roles when faced with digitalised credentials. They will understand the benefits of digitalised documents.
Following the workshop, attendees should feel more confident in their roles when faced with digitalized credentials. They will understand the benefits of digitalisation, but also the importance of fraud prevention.

This workshop would benefit academics, university staff, Ministries of Education, and policy makers. This workshop would be suitable for around 30 attendees.

Duration: 1.5h


Ben Hassen Tarek,
PhD. Assistant Professor of Policy, Planning, and Development, Department of International Affairs. College of Arts and Science, Qatar University

Description - Benefits for participants - Target audience

In recent years the concept of creativity become in the center of the agenda of urban planning and development, and gave birth to a number of new concepts: creative economy, creative class, creative city, creative industries, creative milieu, etc. (Florida 2003, 2004; Durmaz et al., 2008). The term “creative economy” was popularized in 2001 by the British writer John Howkins, who defined it as “the transactions of creative products that have an economic good or service that results from creativity and has economic value” (Howkins, 2001:8).
The creative economy focus on the role of creativity as a force in the contemporary economy and state that cultural and economic development are not separate but can be a part of a larger process of development. The creative economy refers to a set of creative and cultural activities such as advertising, architecture, design, fashion, crafts, filming, music, photography, publishing and performing arts (Chaston and Sadler Smith, 2012). Human creativity and innovation are the key drivers of these industries (Darchen and Tremblay, 2010).
In Qatar, hydrocarbons revenues still form the main part of national income. However, as the country moves forward with Qatar National Vision 2030 (QNV 2030), the government attempt to diversify its economy based on knowledge, innovation and creativity. In fact, creative industries are less dependent on natural resources as compared with the traditional sectors. Its potential for development is vast and it is an important catalyst for social transformation and economic progression. It is also strongly related to local culture and identity.
However, the creative economy is a new concept in Qatar and the Gulf region and we still learning how to value it, measure it and understand its relationship to the economy and the local culture. Furthermore, very little is known about the creative industries’ location and size, or what their needs might be.

Duration: 1.5 hours.

academics, entrepreneurs, students (50 participants)-


George Dimitriou,
IT Advisor to the President, Alexander Innovation Zone

Description - Benefits for participants - Target audience

Data is a force multiplier in every level of society, and the data wave (tsunami) will continue to grow massively. The data already exists to solve some important crises – if only we could glue together the pieces. Big Data has demonstrated its value in various business applications; Big Data can also serve public interest by improving the effectiveness and efficiency of public policies.

The presentation will try to examine the following questions:
• How can cities use their data intelligently, in using analytics such as machine learning and predictive analytics, to improve program management, planning, and decision-making?
• How can cities share their data with the public through open data platforms to make public operations more transparent and accountable and to enable idea crowdsourcing?
• How can cities visualize their data in a citizen-friendly way, such as through a performance dashboard or open budget platform to foster greater public understanding of public policies and service outcomes?
• How can cities collaborate with other cities, academia and public or private organizations while implementing their Big Data strategies?

Expected outcomes:
• To provide a broad overview of the key developments, trends, issues and concerns for the set of objectives enumerated above.
• To highlight the nature and significance of Big Data economic opportunities.
• To identify the potential for future jobs (as a by-product for future Big Data advances) and other challenges in realizing economic benefits.
• To discuss best cases from abroad and their impact on city government and policymaking.
• To analyze the benefits of creating and maintaining urban Big Data ecosystems regarding improvements in transportation, infrastructure, public health, and public services planning.

Duration: 1.5 hours


Aineias Gkikas,
Research Fellow in SME Growth and Development , Birmingham City University

Description - Benefits for participants - Target audience

The Promoting Sustainable Performance (PSP) program aims in helping local enterprises to achieve sustainable growth and development so that they can compete in the global market place in order to secure economic growth and welfare for the regional economy they are based in. It is envisaged that the project will have an impact on the economic and social conditions in Western Asia, especially in terms of economic growth and employment via the support of the private sector. The PSP project involves an integrated performance measurement and analysis process for businesses. PSP utilises a multi-disciplinary approach drawing together a team of academics from a wide range of disciplines to investigate growth from the perspective of: competitive strategy; innovation, internationalisation; value chain management; human resource management and development; and, operations. PSP is moving performance measurement forward by utilising a mixed method approach integrating qualitative data collection and analysis methods with the traditional purely quantitative approach.
A plethora of approaches have been used to measure organizational performance, often comparing businesses within the same industry and benchmarking against market leaders. What many of these methods have in common is their limited depth. Researchers tend to rely on quantitative secondary data, take a limited approach to knowledge, progress with limited academic rigor, and fail to appreciate the importance of nuance and context. This workshop, will address these deficiencies providing an impartial perspective of SME growth for informed decision making. Such an approach will support provincial aims to increase the competitiveness of our case study regions. The proposed duration of the workshop is 90 minutes (1.5 hours).
The expected outcomes from this workshop are twofold and can be outlined as follows. Firstly, to communicate how the Promoting Sustainable Performance program works, providing an overall value and strengths for delivering sustainable growth and development for SMEs located in diverse regional economies at regional level. Secondly to present results from emerging and transitional economies such as Indonesia with an overall scope in signposting how other regions (e.g. Qatar) could join as well.

This workshop will be of relevance to academics, policy makers, industry and practitioners and researchers that aim in improving the sustainable performance of SMEs sectors within their regional economies.

1. Broad the knowledge on SME growth and development
2. Gain international experience of different aspects on contextual dynamism of enterprise growth
3. Work effectively and efficiently with businesses and private sector
4. Obtain direct knowledge on international collaboration
5. Gain facilitation and training skills
6. Gain understanding of using a multi-disciplinary approach in studying the diverse and contextual factors that contribute to enterprise growth in transition economies.

Duration: 1.5h